This is part of our BLACK SHEEP imprint for young readers. Akashic's only other picture book for children is also music-themed -- I Love You Too by Ziggy Marley -- and has sold very well. Very strong gift book potential. This is likely the first in a series of books, including What Is Hip Hop? What Is Classic Rock? etc. Eric Morse will be very involved in the promotion, and has a background in marketing and music, which should have great payoff. Akashic is very tied into the punk/indie music world and have had great success in this area. Publicize to major dailies, weeklies, literary publications, alternative publications. Major radio and television push. Akashic's promotion will have a strong social media component. Giveaways on Goodreads, LibraryThing, and through Advance Access. Galleys (and e-galleys via Edelweiss) available 4-6 months in advance of publication. Display & giveaways at BEA & ALA. Promotion targeting young & hipster parenting publications--print & online Promotion on the author's and illustrator's websites