A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.
Acerca de Jessica C. E. Gienow-Hecht
Jessica C. E. Gienow-Hecht is Chair of the Department of History in the John F. Kennedy Institute for North American Studies at the Freie Universität Berlin.
Acerca de Carolin Viktorin
Carolin Viktorin holds a MA in History from the Heinrich Heine University of Düsseldorf. Her current research focuses on tourism, advertising, and public relations in the Franco dictatorship.
Acerca de Jessica Gienow-Hecht
Jessica Gienow-Hecht is Full Professor of History in the John F. Kennedy Institute for North American Studies at the Freie University of Berlin.
Acerca de Annika Estner
Annika Estner received her MA in History, English, and Slavic studies from the University of Cologne. Her fields of interest are the history of Eastern European dissidents and German POWs during World War II.
Acerca de Marcel K. Will
Marcel K. Will holds a doctorate in Medieval and Modern History from the University of Cologne.