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International Public Relations Mehmet Umut Tuncer

International Public Relations

$56.95

Medios de pago

    International Public Relations

    Editorial: Peter Lang

    Idioma: Inglés

    ISBN: 9783631764015

    Formatos: PDF (con DRM de Adobe)

    Compatibles con: Windows, Mac, iOS, Android & eReaders

    $56.95

    Medios de pago
      International Public Relations Mehmet Umut Tuncer

      International Public Relations

      $56.95

      Medios de pago

        International Public Relations

        Editorial: Peter Lang

        Idioma: Inglés

        ISBN: 9783631764015

        Formatos: PDF (con DRM de Adobe)

        Compatibles con: Windows, Mac, iOS, Android & eReaders

        $56.95

        Medios de pago
          Sinopsis
          Today, globalisation has reached its peak not only due to economic integration, but also by the multiplier effect stemmed from digital communication technologies. The concept of global village, mentioned nearly half a century ago by Marshall McLuhan, confronts us as actual reality. Of course, this approach creates radical impact on all management practices. Public relations is one of the management instruments which is affected most by the emergent change in approach within this context. In this volume, the authors define public relations through an international perspective within the context of both theory and practice. Consisting of fifteen sections, the book describes what intra- and extra-organisational public relation theories and practices correspond to in the present day.
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