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Behavioural Economics Graham Mallard

Behavioural Economics

$1007.00

Medios de pago

    Behavioural Economics

    Editorial: Agenda Publishing

    Idioma: Inglés

    ISBN: 9781788210959

    Formatos: ePub (con DRM de Adobe)

    Compatibles con: Windows, Mac, iOS, Android & eReaders

    $1007.00

    Medios de pago
      Behavioural Economics Graham Mallard

      Behavioural Economics

      $1007.00

      Medios de pago

        Behavioural Economics

        Editorial: Agenda Publishing

        Idioma: Inglés

        ISBN: 9781788210959

        Formatos: ePub (con DRM de Adobe)

        Compatibles con: Windows, Mac, iOS, Android & eReaders

        $1007.00

        Medios de pago
          Sinopsis
          Graham Mallard introduces the topic of behav-ioural economics to a beginning readership, explaining its approach and methodology and assessing its successes and weaknesses. He begins by tracing the evolution of the field – from Adam Smith’s moral sentiments to the work of Daniel Kahneman and Richard Thaler today – before showing how behavioural economics has advanced our understanding of human preferences, the mental processes involved in decision-making, and the influence of peer groups. The book concludes by con-sidering the ways in which findings from behavioural economics have been used to alter the decisions people make and the ethics of such persuasion.
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